【南昌APP開發(fā)】移動APP開發(fā)的12個商業(yè)模式
2019-05-13 09:45:20制定適合您產(chǎn)品的業(yè)務(wù)戰(zhàn)略。選擇的商業(yè)模式將決定您的營銷和促銷策略。
為了使APP盈利并賺取利潤，了解移動APP開發(fā)市場上的各種商業(yè)模式至關(guān)重要，有幾種類型的商業(yè)模式可以分為兩組。一方面，存在用戶在下載之前必須付費(fèi)的APP。由于移動應(yīng)用程序無法在購買之前進(jìn)行測試，因此用戶的期望會非?？焖俚卦黾樱麄儗τ诳梢蕴峁┟赓M(fèi)APP的小缺陷幾乎不會容忍。
當(dāng)然，除非他們正在尋找APP的質(zhì)量而不是價格，否則這種模式不會被用戶征求。另一方面，我們有免費(fèi)APP，其中一些可以提供更多服務(wù)，只要他們支付。
哪種商業(yè)模式適合APP開發(fā)？
以下是移動應(yīng)用程序的不同商業(yè)模式：
· 品牌
這種模式被那些旨在獲得聲譽(yù)效益的公司使用，即改善其品牌形象。APP的下載和使用是免費(fèi)的。
· 服務(wù)的一部分
有許多公司選擇這種類型的商業(yè)模式來促進(jìn)他們的業(yè)務(wù)。APP將作為更完整服務(wù)的一部分提供，目的是優(yōu)化其性能。用戶可選且免費(fèi)，它可以讓公司產(chǎn)生更多收入。
· 該廣告
APP的下載和使用是免費(fèi)的，但其創(chuàng)建者以圖像或視頻的形式向廣告商出售其廣告空間。如果你想用這種方法賺很多錢，你的應(yīng)用程序必須產(chǎn)生大量的流量，此外還有很好的保留率。
· 歸屬。
這是另一種模式，允許您通過廣告使您的APP盈利。APP中內(nèi)置了廣告橫幅，可將用戶重定向到廣告客戶網(wǎng)站。每次他們點(diǎn)擊鏈接，您都會收到傭金。
· 應(yīng)用內(nèi)購買
此模板允許免費(fèi)下載APP，然后提供購買特定功能，數(shù)字內(nèi)容和虛擬商品或禁用廣告。這是游戲應(yīng)用程序開發(fā)中最普遍的模型。
· 信息
根據(jù)這種商業(yè)模式，移動APP收集用戶的數(shù)據(jù)。這些獲得免費(fèi)獎勵以提供信息，并且數(shù)據(jù)可以出售給進(jìn)行研究的公司。
· 電子商務(wù)
這些是用于通過因特網(wǎng)(Internet)進(jìn)行商業(yè)交易的免費(fèi)APP。
· 聽證會
所有用戶都可以訪問此類APP。其唯一目的是建立一個大型用戶群，然后可以用于其他目的。例如Facebook。
· 訂閱
下載此類APP的成本是根據(jù)預(yù)期的使用時間計算的，例如，每周，每月，每季度，每年等。
· 便宜的APPs
根據(jù)這個型號，APP的下載價格降低，通常為0.99歐元，以吸引大量用戶。您必須等待很長時間才能使您的APP盈利，同時不會忘記不成功的風(fēng)險。
· 高價APPs
這種類型的模型存在高風(fēng)險。建議僅在您擁有特定受眾時使用它。APP會吸引很少的用戶，因此請考慮根據(jù)您定位的受眾設(shè)置價格。
· 沒有特定型號的APP。
這些APP是為了達(dá)到個人滿意而不是賺錢而創(chuàng)建的。這些移動APP中的許多都在Android市場上，因?yàn)樗鼈兪蔷幊填I(lǐng)域初學(xué)者最常用的操作系統(tǒng)。
除了業(yè)務(wù)模型之外，在啟動移動應(yīng)用程序開發(fā)之前還需要考慮其他非常重要的事項(xiàng)。
用戶愿意為某些類別的APP支付更多費(fèi)用，如游戲和健康。
The 12 Business Model of mobile APP development
In order to plan a strategy that will fit to your product, you need to choose carefully your Business Model because it’s from it that will depend your marketing and promotion strategy.
To make profitable an APP and to make profit, it is essential to know the different business model on the market of the development of mobile APP, there are several types of business model which one can divide into two groups.
On one hand, there are the APPs where the user has to pay before they can be downloaded. Because a mobile APP cannot be tested before the purchase, the expectations of the user’s increases very quickly, they will be little tolerant to small imperfections that can afford the free app.
Of course this model is less solicited by users unless they are looking for the quality of the APP rather than its price. On the other hand, we have free APP, some of which open access to more services to condition to pay.
Which business models are suitable for APP development?
Here are the different business models of mobile applications:
The brand
This model is used by companies whose goal is to gain reputational benefits, that is, to improve their brand image. The download and use of the APP is free. .
The part of the service
There are many companies that choose this type of business model to boost their activity. The APP will be proposed as part of a more comprehensive service with the aim of optimizing its performance. Free and user-friendly, it allows to the business to generate more revenue.
Advertisement
The download and use of the APP is free, but its creator sells its advertising space in the form of images or videos to advertisers. If you want to earn significant revenue with this method, your APP will generate a strong traffic with, in addition, a good retention rate.
The affiliation.
This is another model that allows you to make your APP profitable with advertising. Advertising banners are built into the app to redirect users to advertiser sites. Each time they click on the link, you will receive a commission.
In-App purchases
This model allows the free download of the APP which then offers to buy specific features, digital content and virtual goods or disable advertising. This is the most popular model in game development APP.
Information
According to this business model, mobile APPs collect data about their users. These receive free rewards for giving the information, and the data can be sold to companies conducting research.
The E-commerce
These are free APPs for conducting business transactions over the Internet.
The hearing
Access to this type of APP is given to all users. Its only goal is to build a large user base that can then be used for other purposes. For example Facebook.
The subscriptions
The cost of downloading this type of APP is calculated based on the expected usage time, for example, weekly, monthly, quarterly, and yearly and so on.
Cheap APPs
According to this model, the download of the APP is at a reduced price, usually 0.99, to attract a large number of users. It will take you a long time to make your APP profitable, not to mention the risk of not achieve it.
High-priced APPs
This type of model presents a high risk. It is recommended to use it only when you have a specific public. The APAP would attract few users, so think to fix its price according to the public which you target.
APP without a specific model.
These are APPs created for the purpose of achieving personal satisfaction rather than making a profit. Many of these mobile APPs are on the Android market because they are the most used operating system for beginners in the world of programming.
In addition to the business model, there are other very important things to consider before launching the development of a mobile app.
Users are willing to pay more for certain categories of APP like games and health.
